Mackay Maxim: The really big networking mistakes people make in their lives come from the risks they never take.
The Value of Reciprocity
It’s important to R.I.S.K. it when it comes to networking. This acronym stands for “Reciprocity, Interdependency, Sharing, and Keeping at It.” There’s a reason reciprocity is first – and no, it’s not just for the acronym.
There are a few main ingredients that really help a network move along. Anyone can make connections and keep up with them – but you can’t stop there! People use networks as personal sources of information and favors, without giving anything back to those who are helping them. This is a pretty poor practice and can seriously damage your relationships.
Reciprocity is key when it comes to keeping up with your network. Networks are relationships formed to meet the needs of all people involved. Without reciprocity, you can come off quite selfishly – and lose rapport among your connections.
Example of Poor Reciprocity
Kevin is an ad executive living in New York City. He works in the financial sector and needs to travel to Los Angeles for a top-priority meeting with some other executives to close a deal. One problem: Kevin forgot to book a nice place for dinner for the meeting. This meeting is just a couple nights’ away, and he can’t find a table anywhere.
One of Kevin’s old colleagues owns a nice restaurant out in Beverly Hills. The restaurant looks booked online, so Kevin calls her up and asks if she could spare him a table. She agrees, and books him a nice private table. The meeting is a success and Kevin closes the deal.
A few months later, Kevin’s restaurateur messages him for a favor. She’s hosting a charity event and needs help creating an ad campaign to get it off the ground. Kevin tells her that he can’t do work for free, and doesn’t respond to any subsequent emails.
What Does Kevin Do Wrong Here?
He does not reciprocate. He leaves his colleague hanging after she did him a huge favor – a favor that led to a major deal closure. If you were the restaurateur, how would you feel? You would probably neverwant to help Kevin again, and would – understandably – remove him from your network.
Best Practices for Reciprocity
Sometimes, failing to reciprocate is not as blatant as Kevin’s example. Instead, poor reciprocity can be much more subtle – and we might not even realize we’re doing it! However, there are a few key practices you can implement to make sure that you remain on even ground with your network connections.
With reciprocity, you will retain your network connections and give back to those who help you. Always practice the R of R.I.S.K. – you’ll definitely see returns.
Seven-time, New York Times best-selling author of "Swim With The Sharks Without Being Eaten Alive," with two books among the top 15 inspirational business books of all time, according to the New York Times. He is one of America’s most popular and entertaining business speakers, and currently serves as Chairman at the MackayMitchell Envelope Company, one of the nation’s major envelope manufacturers, producing 25 million envelopes a day.
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