One of my favorite sayings is “Little things mean a lot. Not true. Little things mean everything.” It is the little things that separate mediocrity and excellence, a little account and a big account. Years ago, I was calling on the number two envelope user in the Twin Cities. The buyer wouldn’t see me for
Years ago, a salesperson friend told me a story about his daughter. She insisted on buying her favorite gum drops from a particular candy store owned by Nick, even though a more convenient candy store opened in a shopping mall. The reason she said, “Nick always gives me more candy. The people in the other
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